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How Much Should You Charge As A Wedding Photographer?

How Much Should You Charge As A Wedding Photographer?

The dreaded “how much should I charge?” question often pops up for many wedding suppliers and wedding photographers.

Knowing what to charge as a wedding photographer is tough.

Too high and you may find it hard to get work.

Too low and you’ll hardly be earning minimum wage. You may also be seen as a cheap wedding photographer so your cost actually damages the number of bookings you could potentially take.

In fact, low pricing commonly holds wedding businesses back from thriving as they should.

Setting Your Prices As A New Wedding Photographer

If you’re a new wedding photographer and are wondering what a professional wedding photographer will cost, then it’s easy to find out.

Just Google wedding photography pricing or wedding photography costs in your area and see what comes up.

This will give you an idea of where to start.

However, it’s not that easy, and not all professional wedding photographers will list their price range on their website.

What does a typical wedding photographer cost?

Typically, most photographers will charge around £150 per hour for a typical wedding day. But obviously, it’s not that simple.

Photographing weddings isn’t just about spending a couple of hours taking photos.

Most wedding photographers offer a pre-wedding consultation, an engagement shoot, shooting for 6-7 hours on the actual wedding day plus a second photographer for the day.

Then there’s the arduous task of editing images after the wedding day itself.

On average for every hour of actual photography, there are 2-3 hours of editing the wedding photos to get the best quality images for the photo album. On top of all of that, there’s professional equipment, travel expenses, insurance, and general business costs.

So it’s easy to see why there’s quite a price range for a photographer in the UK.

how much to charge for wedding photography

Consider the options as a new wedding photographer

So there are lots of things to consider when you weigh up what you charge for wedding photography.

If you’re a new wedding photographer then you want to be competitive in order to get booked up, but you also need to make sure it’s worth your while.

By having a good quality website, a competitive price, and some good wedding photography packages available, and following our guidance and advice, you’ll get a few decent bookings in the diary quickly.

It also helps if you’re able to have conversations with wedding clients and discuss their wedding budget. That way, if you need to adjust your costs a bit then you can.

What If You're A More Experienced Photographer?

What if you’re a more experienced photographer who is looking to increase your price?

You’ve been charging what the average wedding photographer charges for some time, but feel that your work and knowledge puts you among the experienced photographers in the wedding industry.

What should you charge? The answer is “whatever the hell you like” right?

The reality is that a bride and groom will often want the best wedding photographer and will be prepared to pay above the average price for their wedding and engagement photos.

After all, a wedding photographer’s price is based on how good they are.

However, you can’t just increase your wedding photography prices without something to show for it.

You need to show that you’re the perfect wedding photographer and you are above the average cost because you’re the best quality, the best to work with, the most professional, and the photographer that every bride and groom wants!

wedding photography pricing

Level up your wedding photography marketing

This is where your social media presence, website performance, and overall marketing strategy come in handy.

People need to be able to see what you do at weddings, how an engagement session goes, how many hours you work, and at how many weddings, you obviously need the best online gallery so people can see that you’re one of, if not the, best professional wedding photographer!

It’s not just about making your Instagram look like an online gallery of your best photo shoots.

You need to be offering more.

You’re going to be with the bride and groom on their wedding day. They want to know that you’re not only the perfect wedding photographer but also a decent person to have around them all day.

This blog is about what to charge for wedding photography, not what to do, so if you want more advice on how to improve your marketing, please check out our free guide.

How To Decide On What To Charge For Wedding Photography

So how do you go about making a decision on what you charge as a wedding photographer?

The first step is to look at the wedding photography prices of other photographers in your area and what those other wedding photographers offer.

So for example, what is the average cost for most photographers in your area?

Wedding photography prices will vary, but you’ll know what style and level you offer, so look at similar wedding photographers.

The next stage is to weigh up whether you want to go in under the typical UK wedding photography prices in order to get the bookings in, gather reviews, and get yourself known.

Or, to go with the same price but perhaps offer better wedding photography packages, or simply show that you’re awesome!

Part-time side hustle or full-time professional wedding photographer?

Make a decision whether you’re wanting to be a full-time wedding photographer or whether you want to do this as a well-paid hobby.

This will help make a decision on your cost.

It’s always hard to make the step from a normal day job to doing wedding photos full time, but like any business, do it right and it will work.

Think about how much you need to earn a year for things to be viable, then work out how many weddings you need to shoot and at what cost.

Bearing in mind how many hours are involved to shoot weddings, not only on the day but in advance and editing the photos. Can you add any extras such as a photo booth, engagement shoot, wedding album, etc?

If you can aim to pick up a wedding date every week, then based on an average cost of £1500-2000 it proves to be a very well-paid profession.

Of course, you need to know what a wedding photographer spends on the day-to-day running of the business. More importantly, you need to get those dates filled so need to make sure you market yourself.

wedding photos

Sales and marketing are a big part of any wedding photography business

Of course, you aren’t wishing to be a wedding photographer because you’re good at sales and marketing! So what do you do?

There are so many ways to market yourself, but it’s a minefield and you need to be really good to get results quickly.

There are people who can help with this, in particular, we at WedHustle work with many photographers to help them focus their social media, website, ironing out SEO mistakes, sales flow, and more, so they can concentrate on being a professional wedding photographer and we deal with the creative marketing side of stuff!

There are other ways you can top up your income too. Is there a local wedding venue you can work with?

Could you work with another wedding photographer as a second photographer? Is there more you can offer on a client’s wedding day?

Perhaps a basic photo booth, or a way to entice the client for a better wedding photography package that you offer.

Ultimately maximizing your income for each booking you have will help in the long run.

Grab Your FREE 'How To Book More Weddings' Guide!

Welcome to our free guide on how to book more weddings.

Inside you will find our most important tips for getting more leads for your wedding business, and how to convert those leads into profitable bookings.

Find out…

✅ Our most important tips for getting more wedding leads
✅ The techniques we use to convert those leads into bookings
✅ What to focus on to take your wedding business to the next level
✅ How to rank your wedding business on Google
✅ The biggest mistakes that are killing your sales process
✅ How to handle client objections
✅ The keys to dominating social media
✅ The strategies we use to increase bookings for our own business and others

And so much more.

To get access to this free eBook, all you need to do is become a member of our Facebook community (LINK BELOW).

Helping fellow wedding pros level up and book more weddings.

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Free Book More Weddings Guide!

Get our most important tips for booking more weddings today…

©2022. WedHustle. All Rights Reserved.

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13 SEO Mistakes Wedding Pros Keep Making

13 SEO Mistakes Wedding Pros Keep Making

Improving visibility for your wedding business online can be done by utilizing search engine optimization.

This is where you aim to rank your wedding business on a search engine (such as Google) so that you can be found by couples searching for your services!

For wedding professionals, having a solid SEO strategy is one of the best ways to get found online.

Every single day, engaged couples are using a search engine to find their dream wedding photographer, wedding planner, and other wedding vendors.

Not showing up here means that you are potentially missing out on a huge number of new leads, whilst your competitors are snatching them up.

For wedding professionals who are actively working on their SEO, there’s a lot to think about on top of already running your wedding business!

Here are some of the mistakes wedding pros make with their SEO and how you can avoid them.

1. Thinking That A Plugin Will Fix Your SEO Alone

Wedding businesses are always telling us they don’t need help with their SEO because they have a plugin that does it for them.

Yoast, Rank Math, and more.

These and other SEO plugins can help you optimize your website for SEO. 

However, they are not an SEO expert or a replacement for a winning SEO strategy.

It’s a real problem and a lack of education in the wedding industry causes pros to feel like they are improving their SEO because they turned the light from red to orange and then green on their WordPress SEO plugin.

That green light means nothing. When we’re helping wedding pros they say, “I turned the light green so how come I’m not getting traffic?”.

These are just plugins, and tools that can allow you to affect things on your website.

It’s also part of a bigger problem in SEO with arbitrary site health scores, and percentages out of 100% that don’t tell you the full picture.

The problem with these metrics and graphs is that they scare wedding business owners who don’t fully understand SEO into thinking they have glaring problems.

And then you, the wedding professional, waste your time fixing things that didn’t need fixing in the first place!

Whilst these plugins, health scores, and traffic light systems might be a nice benchmark indicator and feel like you’re making progress with your SEO, it’s actually somewhat misleading if you don’t know what, why or how you’re optimizing.

If you really want to take your SEO seriously, get some help from experts.

Having a green light does not guarantee rankings. Be careful over-optimizing.

2. You Don’t Know What Keywords You Want To Rank For

Keyword research is the bedrock of any successful SEO campaign.

For wedding pros trying to improve their search results, it all begins with discovering what keywords you want to rank your website for.

Choosing the wrong keywords can set you up for failure before you’ve even started marketing your site on Google.

For most wedding professionals, your keyword research involves figuring out phrases with enough people searching for them to justify the effort in ranking for them.

More often than not, your primary keyword for your wedding business should follow one of these two formats:

[service] in [location] or [location] [service]. For example:

‘Wedding photographer in Manchester’

or

‘Manchester wedding photographer’

This is your money keyword. The phrase that your ideal clients will be searching for online. The one you want to rank for!

3. Not Using Google Search Console or Google Analytics

There are loads of paid SEO tools and things wedding pros can do to get more data.

However, if you’re not using these free digital marketing tools from Google to begin with, you’re missing out.

For SEO in particular, Google Search Console is a must-have.

It’s a free service from Google that will help you monitor your website’s appearance in search results.

You can see technical errors, what backlinks you have, how much traffic you are getting from search results, and even what keywords your potential clients are using to find your site.

You should also hook yourself up to Google Analytics for a deeper dive. This will allow you to analyze the behavior of your website users, allowing you to make smart changes.

4. Ignoring Search Intent

Understanding the search intent behind your target keyword or phrase is crucial when it comes to SEO. 

Let’s say someone Google’s the word ‘wedding cake’.

Do they want a Wikipedia article on what a wedding cake is? Wedding cake recipes? Pictures of wedding cakes? Articles about wedding cakes? It’s pretty unclear what the user is asking Google for.

However, let’s say someone Googles ‘wedding cake makers near me’. From this, you can glean that there is purchase intent behind that keyword.

They want to hire or enquire about a local cake maker for a wedding, and the results will reflect that.

Before you dive head first into optimizing your page or website around a certain keyword, figure out exactly what the search intent is first.

This might even help you decide on what keywords you want to go after (which really is the bedrock to a successful SEO strategy).

If you are a local cake maker, you might see the search volume for the word cake (over 200,000 in the UK) and think, I want a piece of THAT cake.

But it’s the wrong place to focus and not appropriate for your business.

Trying to rank for those local searches instead will actually benefit you as a wedding vendor.

The quickest and easiest way to discover the search intent behind a keyword if you’re not sure is to perform a search.

What is Google trying to show? This gives you a good indication of what users are looking for. You can use these results to inform your own content so you can better match.

For example, perform a Google search for ‘how to be more productive working from home’. The top 5 results are ALL list-based articles with between 10-30 tips to help you. 

Not only does this show the user intent, but it also informs the style of content in which the user most enjoys consuming here.

If you were going after the same keyword, you can assume that organising your content into a listicle would give you a better chance of ranking for that phrase.

5. Not Getting Links Back To Your Site

One of the things Google and other search engines look for is how much they can trust your website.

The more trustworthy they deem you to be, the more likely they are to rank you above your wedding competitors.

Backlinks somewhat serve the purpose of a ‘recommendation’ or ‘upvote’ towards this trustworthiness.

A backlink is when another website links to yours.

A website without any backlinks is going to be difficult to rank.

Having backlinks from other wedding sites is a signal to Google that another site in the industry finds your content valuable enough to link to it within their own content.

This can increase the power of your wedding business website, making you more capable of ranking for those tough keywords.

6. Keyword Stuffing 

It’s pretty old news that keyword stuffing is bad, yet wedding professionals STILL do it.

It used to be the case back in the day that you could shove your main keyword on your pages 100’s of times and just rank, but these days that will get you penalized by a search engine. 

For search engine optimization, you just have to be careful and write naturally. It helps to use related or LSI keywords instead of stuffing your main one in as a way of adding context but again, don’t go overboard.

LSI means latent semantic indexing. Basically, using the words in and around the content plus other signals they can infer what context the page is about.

For example, if you are writing an article on ‘best running shoes’, it’s not a good idea to shove the phrase ‘best running shoes’ in every paragraph.

Related words like ‘nike’ ‘adidas’ ‘trainers’ ‘footwear’ ‘surface’ ‘comfort’ ‘durable’ ‘lightweight’ ‘grip’ can help a search engine understand what the page is about.

7. Not Blogging

If you want to skyrocket your SEO performance in the wedding industry, the blog post is key.

Creating optimized blog post titles and amazing content can make your site explode on Google and other search engines.

Not only does it help you rank but creating helpful content for your target audience can actually drive more traffic and more clients into your inbox, allowing you to convert that website traffic into an actual wedding booking.

It takes a consistent effort to create fresh content that’s relevant, but it’s so worth it.

Too many wedding pros make the mistake of not focusing on blog posts as a strategy and they are missing out.

8. Keyword Cannibalisation

If you haven’t heard this phrase before it can sound a bit grim.

This is basically when you target the same keyword with multiple pages. 

The reason is simple: when you have multiple pages ranking for the same keyword, you’re actually competing with yourself.

Consequently, each page has a lower click-through rate, diminished authority, and lower conversion rates than one consolidated page will have.

We’ve had instances before when helping out wedding professionals where they have an insane amount of blogs, all about the exact same thing with almost the exact same title and content.

In an attempt to get more visibility on search engines, they would have multiple instances of the same piece, not realising it’s having little to no positive effect.

In many cases, it’s a good idea to take all these pieces that are basically clones of each other and create 1, really strong and in-depth cornerstone piece on the subject instead.

If you are going to this, redirect the old pages and URLs to the new super piece instead of deleting them. 

You may also have service pages competing with each other. A wedding photographer may have 3 or 4 pages all targeting the same primary keyword which is actually hurting them.

9. Focusing On Amount Of Links Over Quality Of Links

We’ve already explained how backlinks work and why they can be useful for wedding planners, wedding photographers, or any wedding business trying to improve their search rankings.

Not all links are equal though.

When it comes to your website, don’t try to go after quantity in link building. Focus on building highly relevant links from authority sites that are topical to the content on your website.

You can really quickly land your site in hot water if you are highly focused on just building any and every link. 

Of all the things to approach with caution when it comes to SEO, link building is one you don’t really want to mess with unless you know what you’re doing. The biggest mistake wedding pros can make with their SEO is getting loads of bad/toxic links. It’s difficult to come back from.

Remember, Google pays attention to the sites you are associated with, and sites associated with those sites. If you’re swimming in a really dirty swamp pool with loads of other RATS, Google is going to think you are a rat too! 

However, if you are linked from other blogs to do with weddings, wedding planners or anything else in the wedding universe, Google is going to start associating you with those websites and the industry as a whole.

10. Forgetting About Internal Linking

Internal linking is fundamental for helping search engines find content on your wedding site.

They’re also great for users when used correctly. 

It’s about power distribution.

Make it part of your process to look for and map out internal linking opportunities ahead of time whenever you add a new piece of content you want to rank to a site.

You can be quite smart with this stuff and find powerful pages on your site. Pages like your home page, popular blogs or landing pages that have powerful backlinks pointed to them.

Sending internal links from these powerful pages to other pages you want to rank can move the needle.

For example, if we were trying to rank our blog post about getting ghosted for phrases such as ‘how to stop couples ghosting you‘, it makes sense to link to it as we have done here.

Again, don’t go crazy and use it when and where it makes sense to for the user. Another common mistake wedding pros make with their search engine optimization is going overboard with internal linking.

11. Your Site Isn't Mobile Friendly

Mobile device use has skyrocketed over recent years.

In fact, it’s now the primary usage method for online visits. It’s no surprise really.

We’re all carrying around smartphones (you might be reading this on one now), and your couples are no different.

If your website isn’t optimized for a friendly mobile experience, it’s going to hurt your chances of ranking properly on Google.

In fact, Google now uses the mobile version of your site to determine how well to rank it!

Again, using Google Search Console can help you here. It will flag up any potential issues on mobile.

You should also be looking on your own device to see if everything is performing how it should.

12. Not Optimizing Your Images Properly

Most wedding professionals that know a bit about SEO are aware that the words you put on the page can affect how that page ranks and what for.

What about the images on that page though?

Optimizing your images for keywords can help your rankings too.

You can even make it part of your Pinterest marketing strategy.

For Google to know what your image is actually portraying, you need to tell it.

This is why it’s worth amending the image names, alt text and the description for your images so you can tell Google what the images on your site actually are.

The wedding industry is an extremely visual field and you will no doubt have a plethora of images on your site that you can amend straight away with alt tags and a new file name.

Whilst we’re talking about images, it might be a good time to talk about image sizes.

We get it. Wedding photographers in particular want their images to look incredible on their website. But using high res photos can actually slow your website down and negatively impact your search engine rankings.

If your website is slow to load, Google will prioritize faster websites over yours in the search rankings.

13. Using ‘Near Me’ Instead Of The Actual Location

We can’t believe this still happens, but it does.

Let’s look at the keyword phrase ‘wedding cake maker near me’. Wedding pros often make the mistake of optimizing their title tags, content, and headers with this exact keyword – but this isn’t what to do.

What you need to do is replace ‘near me’ with your actual location!

When people search ‘service – near me’, search engines are smart enough to know the user’s location and deliver results on map packs and search results from that area. 

To rank for “near me” searches on Google, you need to create a Google Business Profile for your wedding business.

This means you can start working towards ranking for your specific location on map packs and more.

Grab Your FREE 'How To Book More Weddings' Guide!

Welcome to our free guide on how to book more weddings.

Inside you will find our most important tips for getting more leads for your wedding business, and how to convert those leads into profitable bookings.

Find out…

✅ Our most important tips for getting more wedding leads
✅ The techniques we use to convert those leads into bookings
✅ What to focus on to take your wedding business to the next level
✅ How to rank your wedding business on Google
✅ The biggest mistakes that are killing your sales process
✅ How to handle client objections
✅ The keys to dominating social media
✅ The strategies we use to increase bookings for our own business and others

And so much more.

To get access to this free eBook, all you need to do is become a member of our Facebook community (LINK BELOW).

Helping fellow wedding pros level up and book more weddings.

Free Book More Weddings Guide!

Get our most important tips for booking more weddings today…

©2022. WedHustle. All Rights Reserved.

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How To SMASH Your First Wedding Booking

How To SMASH Your First Wedding Booking

You’re about to work at your first wedding, either your first wedding ever or more than likely your first wedding where it’s your business.

Nerves are running high, but you’ve got this!

Of course, we don’t want you to just do your job and get through the day, we want you to absolutely SMASH the gig, make the most out of it and get more bookings from it.

Follow these tips to well and truly own the booking and before you know it, you’ll find it second nature to simply be the best at each and every wedding.

1. Be Confident & Don't Doubt Yourself

First up, BE CONFIDENT.

You know what you’re doing, and you’ve been booked based on how good you are.

Go out there and own it.

Don’t second guess or doubt yourself, go with your instincts and do what you do best.  You’re the professional here.

2. Put On Your Game Face And Be Sociable

Put on your game face.

Whenever I turn up to a gig with Joey, the first thing we say to each other when we get out of the van is “Game faces on”.

That little pep talk is like a switch, it’s time to do this!

Bring your game face to every gig, smile, be friendly, make it so that other suppliers, clients, and guests are happy you’re here and know you’re a pro.

3. Nothing Is Too Much Trouble

Nothing is too much trouble. 

There’s going to be some weddings where everything is laid out for you, you’re given refreshments, a room to use, a decent space, ample time to set up, etc.

However, there will be some gigs where you have to load everything in via a third-floor window, in 15 minutes, without making a sound (ok, maybe that’s a bit much but you get the drift). 

Take the rough with the smooth and be easy to work with. 

If you don’t get your ideal working conditions, don’t complain about it.

Deal with it and keep everyone happy. Don’t take it personally if the venue staff haven’t brought you a drink, or the client forgot to tell them there’s a drinks tab.

There’s a lot going on, you’re not the most important person today, just roll with it and do what you’re there to do.

4. Dont Sweat The Small Stuff, No One Will Notice

Don’t sweat the small stuff.

It’s easy to overthink some details and worry too much about little things. A musician will be annoyed if they hit a wrong chord, or sing a wrong lyric, or a florist may be annoyed if one bouquet isn’t perfect.

Remember that the couple and guests are on cloud 9, they’re not going to notice the little things, they’ll notice the good stuff, so don’t worry!

5. Go Above And Beyond

If you’re a performer and they want a longer set, give it to them. 

Need to stay an extra 30 minutes? Do it.

I absolutely hate it when I encounter suppliers who’re clock watching as they need to get away “I’ve got another gig tomorrow so need to get some sleep”.

Staying an extra 30 minutes or playing an extra few songs will mean the world to the client and in the grand scheme isn’t that big a deal.

But it is a big deal if you say no or shoot off because you’re only booked till 8.

You can do the best job all day long, but leave on a sour note, and that’s what will be remembered.

6. Network, Network, Network!

The reality is that you’ll encounter most other wedding pros at weddings, so be sure to use any downtime to meet others.

Speak to the photographer, caterers, band, venue, etc.

Swap details, explain how happy you are to be working with them, follow them on socials.

Then follow it up afterwards. 

We always add venues and photographers on socials and thank them afterward.

It means we get referrals and we get some pro photos of us playing. 

If you can pick up one booking from a referral from one gig, you’ll be fully booked in no time.

7. Ask For Feedback Straight Away

Don’t be afraid to ask for feedback asap.

Wedding suppliers are often nervous about asking for a review, don’t be!

It can be helpful to prepare the clients on the night.

We always make a point of saying thank you and good night to the bride and groom, they always say “thanks guys, you were awesome!” to which we always follow “Awh thanks, you guys made it so good for us, would you mind giving us a little review to help us get more bookings?”.

I’ve never had a client say no at this point!

Then follow up the next day saying thank you and provide a link to go and give you a review. 

This is the prime time to do it and doesn’t seem desperate, they’re expecting it.

It’s also worth chasing this up if you don’t get a review, the number of times we’ve chased a week or so later and got an apology followed by a raving review! Get into the habit of this as these reviews will make or break your business.

8. You're The Professional

Your knowledge goes a long way and your advice can make a difference.

If something needs changing or adapting, don’t be afraid to say something to make the wedding day that little bit better.

For example, if the venue hasn’t turned the lights out for the evening band, suggest they do.

Or if you’re being positioned in a bad place, politely explain where you think you should be and why.

Doing this politely and with a good reason will not make you seem like you’re fussing, it will make you look like a pro.

9. Be Prepared For EVERYTHING!

One final tip, be prepared for EVERYTHING.

To give a good example of what I mean here, as a musician, I have all the obvious things in my bag (microphone, spare drum sticks, plectrums, strings, leads etc.) but I also have a plethora of things to help should a random situation arise.

A multi-tool, batteries, torch, first aid kit, sewing kit, allergy tablets, pain killers, plus loads of random things.

Admittedly, a lot of these things have been added to my bag because one gig they were required and I didn’t have them, but next time someone needs a dress fixing in the dark I’m sorted!!

You’ll be amazed at how many times you’ll get asked for something random and if you can produce the allergy tablets because the bride has been stung by a bee, you’ll go down as a legend! (true story!)

10. Learn From The Experience And Grow

Learn from the experience, debrief after each booking either alone or with colleagues, how can you improve next time?

Every wedding you do will be a learning experience, try to take something from every booking.  How could you have made it go even better or smoother, what was the lowest moment (not meaning there was a low point), how could that have been made better?

After EVERY gig we look at how we can make things better, we look back at our first gig as a band and how they are now, they’re so much better because we always look at how to improve on things.

Helping fellow wedding pros level up and book more weddings.

Free Book More Weddings Guide!

Get our most important tips for booking more weddings today…

©2022. WedHustle. All Rights Reserved.

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5 Reasons Why Low Pricing Is Holding Your Wedding Business Back

5 Reasons Why Low Pricing Is Holding Your Wedding Business Back

Have you ever heard the phrase, “if something is too good to be true then….”

Of course you have, well the same logic can be applied to the price of your services.

If you put yourself in your client’s shoes, they’re shopping around for all sorts of wedding suppliers, they’re starting to realise how much services cost, and whilst it may be a surprise to them, they understand why.

Then they get a quote from a supplier who is a lot cheaper than the rest, they’ll either jump for joy at finding something so cheap, or more than likely think “why is this so cheap? It can’t be very good!”.

This is true in many aspects of life, but really does ring true in the wedding industry.

For most clients you encounter, they’re doing this once, it’s the most important day of their lives and they want to make sure it’s all absolutely perfect, so why are they going to settle for the cheapest options?

So here are our 5 reasons that low pricing will actually hold your wedding business back!

1. Clients Will Question Your Quality

No one (hardly anyone) wants the cheapest option for the most important day of their lives.

They’ll wonder why you’re half the price of your competitor and simply not be interested.

Whether you’re a wedding photographer trying to set your prices or any other wedding pro trying to decide what you will charge, be aware of what message you’re sending with extremely low pricing.

2. You May Attract The Wrong Type of Couples

In cases where people do want the cheapest option, you should ask why?

Do they not really care that much? Are they cutting corners elsewhere? Are they wanting everything for cheap?

Chances are it could be a tough gig if that’s the client’s approach.

You’ll be unlikely to get fed as that’s an extra expense for them, they’ll want you to jump through hoops, and it’s probably going to be a pretty poorly run wedding.

3. Forces You To Operate On A Low Budget

If you’re operating your services on a low fee, then you’ll have to cut corners too.

You can’t put the extra time and effort into the job and so you’ll naturally be offering a lesser quality product.

Furthermore, you’ll get annoyed when asked to do things, or not go the extra mile because it’s simply not worth your time.

4. You'll Burn Yourself Out

Naturally, if you operate on a lower fee, you’ll need to take on more gigs to make ends meet, this will only result in you burning out during peak season and resenting the business you thought you loved!

It’s an easy trap to fall into but it only hurts you and your wedding business in the long run.

5. Constantly Having To Turn Down Better Options

It’s tempting to take the booking because you want to fill the diary, but you’ll constantly find that a better offer could have been taken.

We’ve all been there, you take a wedding booking a bit further away, or for a slightly lower fee and then a day later an enquiry comes in closer to home at full price!

If you’re always taking bookings at a low fee then chances are there’s always a better option coming in, which will drive you mad for sure!

If no one is complaining about your cost, maybe you should raise it.

So the long and short of it is this. If most clients aren’t complaining about your fee then maybe it’s time to increase it?

If you’re regularly turning down work because you’re already booked, then maybe you can increase your fee as you’re clearly in demand.

Increasing your fee can be daunting, and there’s always the fear that you’ll not get booked because of it.

I’m going to write another blog on how to successfully increase your fee so make sure you keep checking back, join the group and subscribe to our mailing list in order to get all the bombs of knowledge we produce.

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How To Close Wedding Leads FAST

How To Close Wedding Leads FAST

Whether you have lots of regular wedding enquiries or just a small handful, converting them quickly is beneficial to you as a supplier but also to the client.

Most wedding clients have a long list of things to do, and whilst they want to make sure every detail is looked at (and let’s face it, sometimes unrequired details are gone over and over), they also need to get that list of jobs done before it totally consumes them.

Depending on what you provide as a supplier will affect where you are on the list of things.

If you’re a venue, band, DJ, photographer, for example, you’ll likely be near the top of the list. 

This means you’ve got a client who’s excited and eager to move forward, but you’re also likely to be competing with a high number of very professional suppliers. 

Other things such as sweet carts, photobooths, magicians, etc may be an impulse, would like to have, kind of purchase.

In both cases, securing a booking fast is essential, and spotting an opportunity to do so will benefit you massively in the long run.

Reasons Why You Should Be Keen To Convert Quickly

Here are just a handful of reasons why you should be interested in turning that enquiry into a booking as soon as possible…

Time Is Money

The longer you spend going back and forth with a client, chasing them for a decision and answering questions, the more time you have invested in gaining the business.

Is this accounted for in your costing?

Is the time you take chasing and selling to a client eating up into time that could be used for other aspects of your business?

You May Lose The Client To Another Supplier

The longer it takes to close an enquiry, the more chance the client has to find other suppliers.

Those other suppliers may be more efficient and closing an enquiry, all your hard work has been wasted as they book somewhere/someone else.

5 Tips To Convert A Wedding Enquiry FAST!

1. Get On The Phone

I’m a strong believer in communicating with a client how they wish to communicate.

They may prefer emails, messages, or phone calls and you should definitely speak to them where they feel most comfortable.

However, if you feel they’re ready to book but need that final push, ask if it’s okay to call, or ask them to call you.

Sometimes emails go back and forth and it can take an age, simply say to the client – I’m happy to have a chat on the phone and we can go over every detail if you wish – arrange a time that day and get on the phone.

2. Create Urgency

This is a key part of selling your services and should be done for every inquiry from the get-go. 

Explain that it’s a busy date, you’re busy with enquiries or you “just had someone asking about that very date”.

Letting the client know that other people want you will ensure they move quickly. 

It also reassures them that if other people want you then you must be good.

3. Create Excitement

When you speak to the client, build up an emotional reaction to how awesome the evening/day would be with you involved.

Paint a vivid picture in such a way that they begin to picture their wedding day with you and get excited.

4. Offer A Discount

Shock, horror, gasp – so many suppliers may not agree with this, and I’m not saying you should discount all the time. 

However, if an enquiry suits you and you feel that a slight discount may help, offer it.

If you save time then you’re saving money so it may be beneficial in the long run.

Make sure you explain that the discount is only valid if booked today/this week.

Offering a discount and then still going through a long enquiry process isn’t fair.

5. Don’t Hold Dates

It’s first come first served.

If a client asks you to hold a date, try to avoid doing so, if they want you they must book you.

Of course, this isn’t always possible or helpful for the client, so put a deadline on a held date.  1 week maybe?

Explain to the client that you’ll pencil it in but if someone else enquires you will let them know and they’ll need to act fast.

Bonus Tip!

Set yourself goals, get excited, and get booking.

If you see an enquiry come in, tell yourself “I’m going to convert this one in a day/week” do all you can to prove yourself right.

The idea of urgency for yourself will pass on to the client that it’s important to act fast.

It’s first come first served.

If a client asks you to hold a date, try to avoid doing so, if they want you they must book you.

Of course, this isn’t always possible or helpful for the client, so put a deadline on a held date.  1 week maybe?

Explain to the client that you’ll pencil it in but if someone else enquires you will let them know and they’ll need to act fast.

Helping fellow wedding pros level up and book more weddings.

Free Book More Weddings Guide!

Get our most important tips for booking more weddings today…

©2022. WedHustle. All Rights Reserved.

How To Book More WeddingsFREE Guide!

Inside you will find our most important tips for getting more leads for your wedding business, and how to convert those leads into profitable bookings.