Instagram is still a powerhouse of a social media platform for any wedding industry professional.

Whether you’re a wedding planner, a wedding photographer, a venue, a makeup artist, or any other wedding pro, having a great Instagram bio is crucial if you are looking to take your social media strategy seriously.

Your Instagram bio is the first impression of your brand to potential clients and is home to key information about your wedding business.

Before we look at some examples and ideas that wedding professionals like you can use as inspiration for your own bio, let’s take a look at some of the more important elements of a good Instagram bio.

• Clarity in exactly who you are/what you do

• Your brand voice/personality

• Your location

• A strong call to action

• A link to drive action

• Relevant keywords

Your Instagram bio should aim to accomplish a number of different things. And it definitely shouldn’t be an afterthought when filling out your profile.

Wedding pros are often missing out on potential clients, conversions, followers, and more with a poorly written bio on their Instagram profile.

To best explain this, we’ve gathered a few Instagram bios from various wedding professionals in the industry to give you some ideas.

Deciding on the perfect wedding business name is difficult.

The thing we as wedding industry professionals have to consider is the online landscape, and how our potential wedding company names may perform because of this.

The internet has changed the game when it comes to wedding business name ideas.

Before we get into the finer details, it is crucial that you understand this.

Your ideal couples and clients have to be able to find your business easily online. If your wedding business name prevents this in any way, you should consider an alternative.

Whether you’re a wedding planning business, a wedding venue, an event planning business, a wedding photographer, or any other wedding company, there are some things you should look out for before you finalize your wedding business name.

The dreaded “how much should I charge?” question often pops up for many wedding suppliers and wedding photographers.

Knowing what to charge as a wedding photographer is tough.

Too high and you may find it hard to get work.

Too low and you’ll hardly be earning minimum wage. You may also be seen as a cheap wedding photographer so your cost actually damages the number of bookings you could potentially take.

In fact, low pricing commonly holds wedding businesses back from thriving as they should.

Improving visibility for your wedding business online can be done by utilizing search engine optimization.

This is where you aim to rank your wedding business on a search engine (such as Google) so that you can be found by couples searching for your services!

For wedding professionals, having a solid SEO strategy is one of the best ways to get found online.

Every single day, engaged couples are using a search engine to find their dream wedding photographer, wedding planner, and other wedding vendors.

Not showing up here means that you are potentially missing out on a huge number of new leads, whilst your competitors are snatching them up.

For wedding professionals who are actively working on their SEO, there’s a lot to think about on top of already running your wedding business!

Here are some of the mistakes wedding pros make with their SEO and how you can avoid them.

You’re about to work at your first wedding, either your first wedding ever or more than likely your first wedding where it’s your business.

Nerves are running high, but you’ve got this!

Of course, we don’t want you to just do your job and get through the day, we want you to absolutely SMASH the gig, make the most out of it and get more bookings from it.

Follow these tips to well and truly own the booking and before you know it, you’ll find it second nature to simply be the best at each and every wedding.

Have you ever heard the phrase, “if something is too good to be true then….”

Of course you have, well the same logic can be applied to the price of your services.

If you put yourself in your client’s shoes, they’re shopping around for all sorts of wedding suppliers, they’re starting to realise how much services cost, and whilst it may be a surprise to them, they understand why.

Then they get a quote from a supplier who is a lot cheaper than the rest, they’ll either jump for joy at finding something so cheap, or more than likely think “why is this so cheap? It can’t be very good!”.

This is true in many aspects of life, but really does ring true in the wedding industry.

For most clients you encounter, they’re doing this once, it’s the most important day of their lives and they want to make sure it’s all absolutely perfect, so why are they going to settle for the cheapest options?

So here are our 5 reasons that low pricing will actually hold your wedding business back!

Whether you have lots of regular wedding enquiries or just a small handful, converting them quickly is beneficial to you as a supplier but also to the client.

Most wedding clients have a long list of things to do, and whilst they want to make sure every detail is looked at (and let’s face it, sometimes unrequired details are gone over and over), they also need to get that list of jobs done before it totally consumes them.

Depending on what you provide as a supplier will affect where you are on the list of things.

If you’re a venue, band, DJ, photographer, for example, you’ll likely be near the top of the list. 

This means you’ve got a client who’s excited and eager to move forward, but you’re also likely to be competing with a high number of very professional suppliers. 

Other things such as sweet carts, photobooths, magicians, etc may be an impulse, would like to have, kind of purchase.

In both cases, securing a booking fast is essential, and spotting an opportunity to do so will benefit you massively in the long run.