Have you ever heard the phrase, “if something is too good to be true then….”
Of course you have, well the same logic can be applied to the price of your services.
If you put yourself in your client’s shoes, they’re shopping around for all sorts of wedding suppliers, they’re starting to realise how much services cost, and whilst it may be a surprise to them, they understand why.
Then they get a quote from a supplier who is a lot cheaper than the rest, they’ll either jump for joy at finding something so cheap, or more than likely think “why is this so cheap? It can’t be very good!”.
This is true in many aspects of life, but really does ring true in the wedding industry.
For most clients you encounter, they’re doing this once, it’s the most important day of their lives and they want to make sure it’s all absolutely perfect, so why are they going to settle for the cheapest options?
So here are our 5 reasons that low pricing will actually hold your wedding business back!
No one (hardly anyone) wants the cheapest option for the most important day of their lives.
They’ll wonder why you’re half the price of your competitor and simply not be interested.
Whether you’re a wedding photographer trying to set your prices or any other wedding pro trying to decide what you will charge, be aware of what message you’re sending with extremely low pricing.
In cases where people do want the cheapest option, you should ask why?
Do they not really care that much? Are they cutting corners elsewhere? Are they wanting everything for cheap?
Chances are it could be a tough gig if that’s the client’s approach.
You’ll be unlikely to get fed as that’s an extra expense for them, they’ll want you to jump through hoops, and it’s probably going to be a pretty poorly run wedding.
If you’re operating your services on a low fee, then you’ll have to cut corners too.
You can’t put the extra time and effort into the job and so you’ll naturally be offering a lesser quality product.
Furthermore, you’ll get annoyed when asked to do things, or not go the extra mile because it’s simply not worth your time.
Naturally, if you operate on a lower fee, you’ll need to take on more gigs to make ends meet, this will only result in you burning out during peak season and resenting the business you thought you loved!
It’s an easy trap to fall into but it only hurts you and your wedding business in the long run.
It’s tempting to take the booking because you want to fill the diary, but you’ll constantly find that a better offer could have been taken.
We’ve all been there, you take a wedding booking a bit further away, or for a slightly lower fee and then a day later an enquiry comes in closer to home at full price!
If you’re always taking bookings at a low fee then chances are there’s always a better option coming in, which will drive you mad for sure!
So the long and short of it is this. If most clients aren’t complaining about your fee then maybe it’s time to increase it?
If you’re regularly turning down work because you’re already booked, then maybe you can increase your fee as you’re clearly in demand.
Increasing your fee can be daunting, and there’s always the fear that you’ll not get booked because of it.
I’m going to write another blog on how to successfully increase your fee so make sure you keep checking back, join the group and subscribe to our mailing list in order to get all the bombs of knowledge we produce.
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Inside you will find our most important tips for getting more leads for your wedding business, and how to convert those leads into profitable bookings.